Lately many brands start to add cinema advertising to their marketing mix because it is one of the most powerful and engaging ways to reach an audience. A commercial in the movies is up to 8 times more effective at creating a lasting impression compare to the ones in TV. With watching movie in cinema quickly becoming one of the most common hobbies, cinema advertising is expecting more growth in the future. We recommend cinema advertising as an addition to TV advertising or to clients with a focus on particular regional area.