Post on April 09, 2021
Instagram Story has been around for a while now and many users have been obsessed with it since then. For those who don’t know what the fuss is all about, it’s a feature within Instagram that allows people to share photos and videos that will disappear after 24 hours without being saved in the users’ own Instagram feed. People responding to the stories will automatically enter your DM, which you can reply to personally.
With that being said, how important are IG Stories for your brand? How beneficial is it? Is it worth putting your effort into? Well… There are 3 major advantages that IG story can do to boost your Instagram game into a whole new level!
1. Increasing brand awareness
It has become a common sense that the more you post, the more brand awareness you will get. Although with Instagram Feed, it’s harder to do so as there is some level of pressure that comes with it since your post will stay there forever unless you decided to delete it manually afterwards. However, that is not the case for IG Story! With its very fleeting nature and disappearing after 24 hours, it takes the pressure off from having to always post the perfect photo to communicate with your followers.
With that comes an opportunity to post more frequently and talk to your audience even if it is to convey something trivial, like saying good morning or have a great day. More stories would automatically bring more awareness to your brand, especially if you’re using it well, as people would see and be reminded of your brand more often than ever before.
2. Driving engagement
With Instagram algorithm the way it is now, engagement has become one of the biggest deciding factors if your post is going to be seen first or last by your followers, which determines the chances of your post would actually being seen. That’s why having a great Instagram profile means having repeated successful back and forth interactions with your audience, and this is where IG story can be beneficial.
Instagram Story interactive features such as polls, quizzes, and questions are one of the simplest yet effective ways that brands can utilize to increase engagement. These features let you ask various things to your audience, therefore, allowing a fun and easy way to encourage interactions that is thoroughly enjoyed by your followers as well. It also helps maintain relationship, and eventually, increase brand’s trustworthiness in public eyes.
3. More conversions
Features in IG Story are not only beneficial for those wanting their brands to be noticed, but it’s also important for those wanting more conversion and driving traffic to your website. Using the ‘See More’ feature, users can go beyond your Instagram bio page, but get redirected straight to your website and purchase products from there.
With only needing 1 click to enter your website, the loss of potential buyer coming from Instagram would be minimized significantly and so, more conversions would be made. However, it needs to be noted that to use this feature efficiently, make sure your e-commerce website is optimized for mobile users and ensure the buying process is as simple as possible to avoid customers bouncing out from your website before purchasing.
After understanding the benefits that IG Stories can bring, it only made sense that more and more brands are using it as a big part of their strategy to boost their Instagram profile. With that being said, to achieve a level where the benefits are clearly visible, consistency in posting IG Stories for longer periods of time is essential and that’s definitely not an easy task.
That’s where we at CitraNusa Advertising can help. With our experienced team, we can help you maintain not just IG stories but also Instagram feed, so that you can reap all the benefits that Instagram can offer with ease! So, if you have any further questions, please don’t hesitate to contact us through the contact form, or through our social media handles.