Post on October 27, 2020
Social media and e-commerce are big things nowadays thanks to fast internet and COVID-19 which make most of people search, look, and buy things online. According to Hootsuite in 2020, there are 175.4 million of internet users and 160 million active social media users in Indonesia, respectively 64% and 59% of the total population of Indonesia. The top 5 most-used social media platforms are Youtube, Whatsapp, Facebook, Instagram, and Twitter. Other than that, different survey from sproutsocial.com stated that majority of Facebook and Instagram users discover new products on their platform. Look at this recent data, no wonder that most of the brands choose social media to introduce their new product.
So if you’re the owner of a small business and want to launch your new product here are 5 steps that can help you with your product launch:
1. Make Teasers
Rather than just simply telling your followers with a new product, “coming soon” posts are designed to offer glimpses of products, which is a good way to builds anticipation and encourage comments and conversation from your followers. Post a sneak peak photo of the product a few weeks before the launch and add in a countdown on Instagram Stories to stir in more excitement.
2. Create a Hashtag
Hashtags makes it easy to categorize your product and they come in super handy around a product’s launch. Hashtags are also a meaningful data point to track the success of your product launch on social media. Using the hashtag analytics, you can also dig related terms associated with your launch to determine if your fans responded positively to your promos. So as you get ready to launch your product, give careful thought to your hashtags. Make sure that they are unique, easy to remember, and as simple as possible.
3. Product Preview Posts
These make your product launch seem more “real” and are yet another way to build anticipation. The idea here is to help followers visualize your product in their hands. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect. If it is a food or beverage products, you might want to send it to influencers to try so that they can give their two cents about the product and build the hype.
4. Hold Contests or Giveaways
Giveaways and contests are proven ways to drive engagement, although brands obviously can’t run them 24/7. That said, a new product launch is a great reason to roll one out. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. In general, contests are fun, and people will likely remember your brand. It doesn’t have to be difficult, but try to think about something that is relevant to your product.
5. Listen and Respond to Product Queries
During the product launch, it is crucial to pay a lot of attention to the customer care. Listen to their comments on your posts and be sure to respond swiftly, ideally within 2 to 4 hours or at most within 24 hours. Listen to brand mentions too and repost the one who is tagging your brand to show your appreciation.
There you have it, simple steps to help you with your product launch. You don’t have to use all of it, determine which make sense for you, and given your audience, which would be the most successful. Remember, social media takes time and effort. You won’t see a huge following or response overnight, especially if you are new to the scene. Be persistent, post high quality content and you will begin to see your following grow in no time. If you face difficulties and want our help, you can contact us through our social media or website and we will be glad to help you. ☺