How to : Improve Your Instagram Bio
Post on June 16, 2021
People often think that Instagram is all about their pictures and videos. While we’re not saying they’re not important (because they really are!), people frequently overlooked the importance of Instagram bio. Your bio is most likely what your target customer will read when they consider buying your product or using your service. That’s why making sure that your bio is as pristine as possible can be the key to not only attracting people to your business but also convincing them to finally make the purchase. Here are several tips to make your bio better.
1. Optimize your name
The first step to creating a good Instagram bio is by optimizing the name for your account. Your name will be the first thing that people see once they search for your business. The more accurate and related your name is to the product/services that you offered, the easier it will be to be recognized by people who are searching for that specific product. If you have a name that is not directly mentioning what you’re selling, then you could always put a slash (/), dash (-), or a straight line (|) beside your name to be more specific of your business or what you’re known for.
2. Highlight your skill and target audience
In your bio description, make sure to highlight what makes your product/service different from your competitors by showcasing your unique skills or advantages. You could also specify your target audience by mentioning who your product/service would appeal most to and why your unique advantages would benefit them the most. Description should be kept short and sweet, but also contains all the necessary information. New visitors that see your description should be able to tell right away exactly what you’re selling and if it fits their need.
3. Complete links
Make sure to put other ways your customer can get to know you further or keep in touch with you by providing links to your other social media platforms, website, WhatsApp, etc. This way, you can always write “links in bio” in your captions to refer to additional information related to your business.
Even though it’s important to put a complete set of links, make sure to organize everything so it doesn’t look confusing to your future customers. Websites such as Linktree and Campsite are really good resources in helping organizing all your links into 1 simple link and keeping your bio neat.
Overall, having a good bio is actually really important for the growth of your business, especially if your main communication with your audiences is through Instagram. However, we realize that when you’re too busy running a business, it would cost you too much time to take care of these tiny little details. That’s where we at CitraNusa Advertising can help! Our experienced team will help you not only to write a spot-on Instagram bio, but also to produce content, and manage day-to-day interactions with your customers to keep them engaged and generally lighten your workload. If you have any further questions, please feel free to contact us through our contact form or through our various social media accounts. We’d love to hear more from you!