Post on May 07, 2021
Although we have mentioned many times that Instagram algorithm now considers engagement over frequency, we have come to find out that if all else is equal, posting time still matters. That means that if you and your competitor have similar engagement rate, then those who post at the right time will show up first in your followers’ feed.
Now the question is that, when is the right time? Unfortunately, we don’t have a definite answer for that since every account has different types of followers. But what we can do is we can help you figure out how to find that right time specially tailored for YOUR Instagram with these 4 simple tips.
1. Monitoring previous posts
Monitoring and reviewing previous posts to see which ones performed better than others are highly necessary to know what you did well and what needed to change. One of the things that should be noted and reviewed is your posting time. From all your post that has a higher reach and engagement rate, do they have similar posting times or days? If they do, then there’s a good chance that posting on that specific time or day reached your followers better than other times.
2. Checking audiences' active online times
If you have a business Instagram account, then you would be able to see a more detailed information through Instagram Insights. With that, you would be able to see not just how your post are performing but also information regarding your followers, such as their location, age, gender, and most importantly their active times. The more active your followers are at that time could mean that if you post at that time, your post would have a better chance to be seen and therefore, performing better.
3. Considering competitors' posting times
As brand or business, you would definitely have competitors with similar type of followers and there’s a good chance that your competitors are also trying to find the most optimal time to post. Therefore, following what they’ve been doing and trying it out yourself can reveal if it is truly a better posting time. If it turns out to be performing better than your other posts, then you can continue doing that or even post a few minutes earlier than your competitors to get ahead of them.
4. Posting according to your audiences' time zone
If you live in a different location or time zone from your target audience and followers, then you need to adjust your posting times according to their time zone and not yours. It’s extremely important to do that in order to get the most interactions from your followers right at that time. For example, if you’re selling your products in Bali with GMT+8 time zone and you’re living in Jakarta with GMT +7 time zone, then you would need to follow Bali’s time zone and post accordingly.
Overall, finding the right time requires a lot of patience as you would need to go through plenty of trial and error before finding the right one. And we understand how time consuming and frustrating that process could be. That’s where we at CitraNusa Advertising can help! With our experienced team, we can help you go through that trial-and-error phase, so we can quickly find the right time and keep evaluating it to make necessary adjustments as time goes by. So, if you have any further questions or just would like to have a chat with us, please feel free to fill in the contact form or reach out to us through our social media handles. We’d love to hear more from you!