Post on March 10, 2020
With almost 8 billion people on the planet, one might think that just putting any advertisement out there is good enough. That couldn’t be further from the truth. Advertising trends shift each year and there’s a lot of factors involved. Change in preference and emergence of new technologies are just a few of them. Keep reading and find out what is new this year.
For starters, video advertising is still the top marketing medium today. The rise of the internet, computers, and mobile devices only provided more platform for video ads to appear. It’s probably still going to be one of the most important advertising trends in the next 5 years. There’s a lot of options on where to place a video advertisement in this modern time. YouTube may be the biggest video platform but social media sites are solid choices for video ads as well. Advertisers are taking advantage of the large user-base of Facebook, Twitter, and Instagram for their video marketing campaign.
It’s not just the platform where videos can be placed that has changed. The format itself is undergoing rapid transformation because most people watch for content and not for production quality. Since consumers have all the videos they can watch, they’ll only take interest in ads that can grab their attention. This resulted in video ads become shorter, more appealing, concise, and direct. Shoppable video or image also on the trend because it shortens customer’s journey by providing them with the option to buy products straight from the image or video.
Second trend is mobile advertising. Just last year, more than half of the online traffic around the world came from mobile devices. Most consumers use their phones for a significant portion of shopping, browsing, and entertainment experience. This resulted in brands making the move to ensure that their services, sites, and advertisements are mobile-ready.
This has affected almost all the digital advertising trends in the market. For instance, most videos are now filmed in an upright position to create what’s called a vertical video. That’s because the vertical format is perfect for mobile viewing. Therefore, smartphone users are more likely to find them engaging.
Stories, which made Snapchat really big, are also now huge trends in other social media platforms like Facebook and Instagram. And while they do work on desktop, they’re mostly marketed for mobile phones. Advertisers took notice of this and also started publishing ads in the story format.
It’s especially true for Instagram stories because they work perfectly for business brands. This is evident by the fact that 33% of the most viewed Instagram stories are created by brands. And the addition of the feature that allows advertisement to be placed directly within stories just made it bigger.
Another big use of mobile advertising is through games. A lot of mobile games are created with a format of being able to purchase resources with real-world money. This provides users with numerous in-game benefits. However, a popular way to acquire some of those perks without paying is through watching an ad. This gives brands a good way of promoting their apps or games since this advertisement form has a high completion rate.
Trend will always change and so is the way to promote things, that is why we need to learn everyday to know what the customer’s want and match it with the brand.