Post on July 28, 2021
Nowadays, integrating social media in a brand’s marketing plan is no longer something that we can avoid but rather an essential way of communicating with their customers. But just because everyone is using it, doesn’t mean everyone knows how to use it effectively. As with everything else, there are good and bad practices for using social media. In this article, we’ll discuss the 3 most common mistakes people can easily make when using Instagram in particular, especially for businesses.
1. Using poor quality images and videos
No matter how you put it, I think we can all agree that Instagram is a visual platform. So, if you want to perform well, you would need to post something beautiful to look at or at least, of good quality. These days where even phone cameras are getting more advanced, it really makes it easier even for people without professional photography skills to produce good photos. The easiest trick even if you’re an absolute beginner is by trying to take pictures/videos using natural lighting and on a neutral background.
Additionally, there are so many simple and easy-to-use photo editors and graphic designing tools out there that can help you improve the quality of your photos. If all of this added effort causes you to have trouble keeping up with your posting schedule, it’s always better to post fewer times but with good content, rather than the opposite.
2. Inconsistent visuals
In our previous point, we’ve pointed out the importance of good quality images every time you post. But it doesn’t actually just stop there, because it’s also important for your post to be consistent. When your potential customers see your Instagram account for the first time, they won’t see each of your post as an individual image but instead, they will see your entire grid. That’s why your grid has to reflect your brand as a whole, and how to do that is by being consistent with the visuals of your content.
Consistent doesn’t mean everything has to be the same (and therefore, boring), but it means to make sure that your visual has the same tone, feel, and voice with the rest of your content. Each post can deliver a new message that is still within your brand’s overall concept. Not to mention that when you’re delivering a constant visual, your brand will become more distinguishable as your customers can easily tell your style of posts. All of this would not only help you gain new followers but also retain the ones you already have.
3. Ignoring analytics
Another common mistake people often make is by ignoring the data. Instagram has given us the facility to gain insights and data on our followers and so, it would be a waste not to utilize that kind of information. It is such a good start to help you understand what kind of contents are resonating more with your audience and what’s not. By constantly evaluating various metrics, you would be able to clearly see the performances of your past contents and therefore, identify what makes a content works better than others.
Knowing this would be extremely valuable especially if you want to increase your engagement rate. If you’re ignoring these data, then how would you know how to repeat your past successes or even improve your content in the future? Understanding and utilizing analytics effectively can be the key to having long term success and growth for your business.
These are just a few of the common mistakes people often make, but trust us, there are still a lot more where that comes from (look forward for more in part 2!). However, we still need to stress the fact that each Instagram account is unique and require special treatment, so there’s really no failproof strategy that works for everyone. Which means, each one would require a lot of trial and error before finding the right strategy. Even after finding it, constant evaluation and adjustment is still necessary to make sure that everything is going in the right direction. That means that managing your Instagram would inevitably take a lot of your time.
If all of that is something that you just can’t handle anymore, that’s where we at CitraNusa Advertising can help! With our experienced and well-trained team, we can help you manage your Instagram and making sure it would achieve its full potential, so that it would bring a constant growth to your business. If you have any further questions or just would like to have a chat with us, feel free to contact us through the contact form or through our various social media handles! We’d love to hear more from you guys ^^