Post on March 19, 2021
In today’s business landscape, social media has undeniably transformed into one of the most important channels for brands to reach their existing and potential customers. Instagram in particular, often plays a huge role in creating the ‘face’ of the brand and a vital role in not only communicating, but also showcasing the brand to increase awareness and eventually, conversion.
But, in order to achieve all that, you first need to have Instagram followers. A lot of people tend to want to skip all of this and opting for the easy way out, buying followers. However, this wouldn’t work in the long run, as the key is not merely on the number of followers, but on the number of REAL and ENGAGED followers. Buying followers would mean you have a lot of fake followers that contributes little to no engagement with zero accurate insight to your actual target audience.
That’s why growing your Instagram organically and getting REAL followers slowly will definitely create a positive impact to your brand, which would make all your effort worthwhile. And to help you out, here are 3 easy ways to help you grow your followers faster!
1. Leave comments on other's post
Commenting is a brilliant way for you to reach a lot more audience as they interact with other people’s post. But, what kind of people are you reaching? In order for this to work, you first need to know what kind of post your target audience usually interact with. We can do this by searching for hashtags of things that interest your target audience, and start commenting on post that pops up in that hashtag category.
This simple method will enable you to get your target audience curious and aware of your brand. Just remember to leave pleasant and interesting comments, and avoid leaving spam messages on those other posts. Irrelevant comment as well as comments that advertise excessively and intrusively will leave a negative impression on your target audience, and ultimately bringing a negative impact to your brand.
2. Utilize IG insights
Another simple yet effective way to gain real followers is by utilizing the FREE and easy-to-use feature, which is Instagram Insights. Once you have a professional account, or change your personal into a professional one (which you can easily do in the settings), you will have full access to this tool.
Instagram Insights allows you to understand your audience better and interact with them more effectively by providing various important data about your followers. It gives information regarding their personal information, most active times, interest, and many more. Knowing such things would make such a difference in understanding when and what type of content you need to post in order to get the most amount of engagement and of course, new followers!
3. Promote with IG Ads to the RIGHT audience
If you’re willing to spend a bit more money in growing your followers, Instagram Ads are definitely the way to go! Even so, you don’t have to worry too much about budget as you have full control on how much money you’re spending and also the freedom to stop at any point. More importantly, you will be able to customize your ad to target specific types of people according to their demographic, lifestyle, interest, and so on. This way, you can rest assured that the money you spend would go to attracting your target customers and not to irrelevant people.
Targeting the right audience will also play an important role in getting a better result. Since your product align with their interest, it will definitely have a higher chance in getting noticed by your target audience and eventually gaining followers faster. You can choose to show your ads not only in their feed, but also in their story and explore pages, depending on what your target audience generally focus on, which would boost your visibility even more.
In the end of the day, growing real Instagram followers requires time, patience, and persistence to get the desired positive impact towards your brand in the long run. So, if you want to reap the benefits but don’t have enough time or resources dedicated to the process, CitraNusa Advertising can definitely assist you in doing so! With our experienced team and content creators, we can help you manage your Instagram account consistently to build a positive brand image and strong online community. Please don’t hesitate to contact us through the available contact form, or through our social media accounts if you have any questions!