Case Study

Our successful projects

Nissin Crispy Crackers (Cheerleader Version)

Nissin Crispy Crackers is one of the oldest products from Nissin Brand. The company, which was founded in 1977, produces many biscuits, wafers, and crackers. This product is a top selling products from Nissin and is loved by many people from all generations because of its simplicity.



Our Challenge


Competitors such as Mayora and Garuda Food launch many products with different flavors and they promote it in many different medias, try to sway the customers. Nissin Crispy Crackers also want to compete with them and introduce their products to new younger generations.


Result


Our idea is to put memorable jingle within the ads to reach younger generations. We used television and radio advertisement for our campaign and supported with digital activation, jingle competition, which is targeted for young generation who spend most of their time online. This campaign successfully makes Nissin Crispy Crackers’ sales increased and introduced this brand to the younger generation, thanks to its jingle and digital activation. The jingle competition was also successful with hundreds of applicants sent their version of the ads and tell others to join the competition as well, making more people aware of the ads. Up until now people still associate this brand with the jingle.

Link : https://www.youtube.com/watch?v=weGbt4_piXM