Case Study

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Monde Butter Cookies

Monde is a luxury brand of biscuits that targeted middle up consumer. The most popular product is Monde Butter Cookies which is considered one of the must-have cookies during Eid Al Fitr and Christmas holiday.



Our Challenge

We need to differentiate the brand by being a premium and luxury brand compare to other similar biscuits. In order to achieve that, we put this ad on television program according to its segment. We also target female audience, preferably housewives, since they are the decision maker. We choose sinetron programs, which is high in rating and match with our target market.

Result

After the campaign, Monde Butter Cookies is cemented in consumers’ mind as premium biscuits. A biscuits which are made with premium ingredients and they can serve it to their guest proudly. Monde maintains its brand image up until now. The sales also increase steadily after the campaign with the highest during Eid Al Fitr and Christmas and is considered as one of the ‘must-have’ items on the hampers.

Link : https://www.youtube.com/watch?v=uj64JmgR3hg