Case Study

Our successful projects

Chalidana

Chalidana Group is a real estate developer with 20 years of experience based in Surabaya. They manage several landed house estate, such as Safira Garden, Safira Juanda Resort, and Puri Safira Regency.



Our Challenge


Chalidana Group offers an affordable housing for middle up customer, so they have a big market. However they think that promoting through newspaper is not a good idea since nowadays young couples rarely look at the newspaper. That is why we suggest them to book a talk show spot at Suara Surabaya Radio (SS). SS is the best radio in town and their listener is similar with Chalidana Group’s target market.

 

Result


Their talk show get a good response from the listener with many of them submit questions and many people contact their number and show interest. Because of the good response, up until now they still regularly book talk show spots at Suara Surabaya Radio.